MUMBAI: Dish TV has created a new sub-brand,
Zing, to target regional markets. Subscribers to
this service will get a wide swathe of regional-
language channels. The set-top-box will be
available at a lower price.
For starters, Zing launched today in West Bengal
with 26 Bangla channels and services.
Dish TV CEO RC Venkateish said, “The cable
digitisation process has fuelled the growth for all
DTH operators in the country with more
households shifting to a digital base. As industry
leaders and pioneers of the DTH sector we are
again thrilled to be the first to introduce an
entirely new brand Zing for the benefit of our
esteemed customers in West Bengal.”
Besides content, Zing will have advertising,
packaging and other marketing activities also in
Bangla.
Dish TV COO Salil Kapoor added, “TV content
consumption preferences are different across
various states of India. Zing is a unique initiative
where a complete new brand is being launched to
address this need for regional content. Now not
only will packages cater to specific audiences
across states, but even communication will be in
the customer’s language of choice.”
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